eLINK Finance needed a brand new website to add to their growing brand. They needed a website that will help them connect with their customers better and propagate their vision and ethos to the visitors. With eLINK Finance’s website, the main requirements from the business were:
- Introduce the visitor to the brand and build trust.
- Empower the visitor with the right information.
- Make sure that the customer was given the information that they were looking for.
- Be different to what the rest of the competitors were doing.
- Collect leads by having prospects opt in to their database.
- Incorporate some easy to use pre-designed calculators for the visitor to see what was available to them.
- Create a seamless flow between their website leads and their marketing automation software.
- Manage their Active Campaign account to ensure that all leads coming in from the website were properly tagged and were receiving the content they opted in for.
- Understand their marketing spend and track how their search engine marketing and social media marketing was performing.